You might not be aware, but there is one Arabic television channel that boasts a huge monopoly over broadcast rights for the English Premier League (EPL).
Since 2015, beIN SPORTS has held exclusive rights to screen EPL action throughout the Middle East and North Africa. Before the 2018/19 EPL campaign kickoff, beIN SPORTS cemented its position as the exclusive Arabic broadcaster of the EPL by securing a new three-year contract with the EPL, taking them through the end of the 2021/22 season.
As the incumbent Arabic broadcaster of the EPL, beIN SPORTS’ chairman and CEO Nasser Al-Khelaifi traveled to London to tie up this latest deal with the EPL’s executive chairman Richard Scudamore. What’s spectacular about the beIN SPORTS broadcast rights is that it gives fans in the Middle East and North Africa the chance to watch all 380 league games per season while having unique access to a significant range of pre-match and post-match debate shows that keep fans engaged with the latest Premier League action and gossip all week.
There is something about the high-powered drama and tension of live football studios that have captured the imagination of popular culture, not only in the Middle East and North Africa. Whether it’s the adrenaline-fueled agony and ecstasy or the high-brow debate, Arabic studios, and those elsewhere in the world, thrive on the charismatic pundits that discuss the latest goings-on in the EPL. The glamor of live football studios has even found its way into the iGaming industry, with people able to play table games that are as fast-paced as the real thing.
Speaking of charismatic pundits: beIN SPORTS has been quite fortunate to secure the services of some of the most knowledgeable and professional presenters and pundits on the EPL. Former Sky Sports duo, Richard Keys and Andy Gray are the faces of the beIN SPORTS channels, including the flagship “Super Saturday” program. Keys and Gray are one of the most infamous pairings of this generation of EPL presenters, bringing a healthy dose of humor and personality to the proceedings while helping to give beIN SPORTS viewers the inside track on what’s going on, on and off the pitch.
Regarding on-demand services, beIN SPORTS has also invested heavily in its beIN SPORTS CONNECT subscription service, allowing users to pay to watch all EPL games live on web-based, smartphone and tablet devices. So, if you are a massive EPL fan but you live on the go due to work, beIN SPORTS CONNECT could be your simple solution to keeping up-to-date with affairs as the title and relegation race heats up.
The EPL is by no means the only league that beIN SPORTS provides unparalleled coverage of live football in the Middle East and North Africa region. It also boasts broadcast rights for the German Bundesliga, the Spanish LaLiga, the French Ligue 1 and Italy’s Serie A. It also holds exclusive rights to all the top international club and country competitions, spanning the UEFA Champions League, and the biggest and best of the action from the CONCACAF, AFC and CAF regions. When you combine that with its coverage of the FIFA World Cup and UEFA European Championships, beIN SPORTS undoubtedly deserves its crown as the undisputed home of global football in 23 nations throughout the Middle East and North Africa.
Al-Khelaifi said of beIN SPORTS’ latest broadcasting deal with the EPL that the platform was “honored” to be “trusted” as the “champion and custodian” of the product of the EPL throughout the Middle East and North Africa. “Nothing brings people together and excites passions and emotions like sports, particularly football,” added Al-Khelaifi.
There is no doubt that beIN SPORTS will be at the forefront of world football when the eyes of fans are on Qatar for the 2022 FIFA World Cup. It will be the first World Cup ever hosted in the Middle East and North Africa region, with rumors circulating that Saudi Arabia could co-host the tournament at the last minute. Consumer demand could go through the roof, and beIN SPORTS has the presenters and the first-rate technology to remain center stage.