Chevrolet WANT OUT OF MANCHESTER UNITED Shirt Deal
Manchester United are reportedly searching for a new shirt sponsor as Chevrolet are considering walking away after the end of the current deal in 2021.
The Red Devils and the American car manufacturer signed a record agreement in 2014 worth around £58.6m per season.
United, once the dominant force in English football, have made their worst start to a Premier League campaign in 30 years and dropped to 12th in the table, two points above the relegation zone, after last weekend’s 1-0 defeat at Newcastle .
Those performances have caused concern for the American car manufacturer, who signed a staggering £400million agreement in 2012 when the club were consistently challenging for top honours under Sir Alex Ferguson.
However the Red Devils have endured a rapid demise ever since the seven-year deal came into play in 2014 and the Daily Mail has claimed that Chevrolet are unlikely to renew their deal when it expires at the end of next season.
It is understood that Chevrolet chiefs have been thoroughly unimpressed with the club’s performance over the duration of the deal, while it has also been claimed that the deal was never going to be renewed.
It has left United with a commercial headache, with Old Trafford chiefs already beginning their search for a new shirt sponsor from the 2021/22 season onwards.
A United spokesperson said: “Chevrolet is a fantastic partner.
“The sponsorship continues to achieve the brand and business objectives for both parties and we will continue to work to activate and maximise it.”
Source: Mirror
